TY  - BOOK
AU  - Ind,Nicholas
TI  - The corporate brand
SN  - 0333674723
U1  - 658.827 21
PY  - 1997///].
CY  - [Hampshire]: 
PB  - Macmillan Business, 
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -