TY  - BOOK
AU  - Ennew,Christine
AU  - Watkins,Trevor
AU  - Wright,Mike
ED  - Chartered Institute of Marketing
TI  - Marketing financial services
T2  - The Marketing series
SN  - 0750604131
U1  - 332.1 21
PY  - 1991///].
CY  - [Jordan Hill, Oxford]: 
PB  - Butterworth - Heinemann, 
KW  - Bank marketing
KW  - Finance
KW  - Data processing
N1  - "Published on behalf of the Chartered Institute of Marketing."; Includes bibliographical references and index
ER  -