Marketing financial services / 
edited by Christine Ennew, Trevor Watkins, and Mike Wright. 
 - [Jordan Hill, Oxford]:   Butterworth - Heinemann,   [1991].  
 - xvii, 244 p. :  ill. ;  24 cm. 
 - The Marketing series .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750604131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing<br/>Finance--Data processing
<br/><br/><label>Dewey Class. No.: </label>332.1