Kotler, Philip <br/><br/>
Marketing for nonprofit organizations / 
Philip Kotler. 
 - Englewood Cliffs, N.J.:   Prentice-Hall,   [1975].  
 - xi, 436 p. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0135560845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Nonprofit organizations--Marketing<br/>Nonprofit organizations--Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8