TY  - BOOK
AU  - Joseph,David
AU  - McBurnie,Tony
TI  - Marketing plus: a positive approach to total management 
SN  - 0434909084
U1  - 658.8 21
PY  - 1989///].
CY  - [Oxford]: 
PB  - Heinemann Professional, 
KW  - Marketing
KW  - Handbooks, manuals, etc
ER  -