Joseph, David <br/><br/>
Marketing plus :  a positive approach to total management / 
David Joseph and Tony McBurnie. 
 - [Oxford]:   Heinemann Professional,   [1989].  
 - iv, 139 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0434909084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8