TY  - BOOK
AU  - Wright,Sheila
ED  - Financial Times Limited
TI  - The Financial Times marketing casebook
SN  - 0273620584
U1  - 658.8 21
PY  - 1997///].
CY  - London: 
PB  - Financial Times - Pitman, 
KW  - Marketing
KW  - Case studies
ER  -