TY  - BOOK
AU  - Cowell,Donald W.
TI  - The marketing of services
SN  - 0434902632
U1  - 658.8 21
PY  - 1984///].
CY  - London: 
PB  - Heinemann, 
KW  - Marketing
KW  - Service industries
KW  - Management
N1  - Includes bibliographical references and index
ER  -