Cowell, Donald W. <br/><br/>
The marketing of services / 
Donald W. Cowell. 
 - London:   Heinemann,   [1984].  
 - xii, 340 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0434902632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service industries--Management
<br/><br/><label>Dewey Class. No.: </label>658.8