Lovelock, Christopher H. <br/><br/>
Services marketing :  text, cases & readings / 
Christopher H. Lovelock. 
 - Englewood Cliffs, N.J:   Prentice-Hall,   [1984].  
 - xiv, 492 p. :  ill. ;  25 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0138067864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8