TY  - BOOK
AU  - Kleppner,Otto
TI  - Advertising procedure
SN  - 0130180696
U1  - 659.1 21
PY  - 1973///].
CY  - Englewood Cliffs, N.J.: 
PB  - Prentice-Hall, 
KW  - Advertising
N1  - Includes bibliographies and index
ER  -