Kleppner, Otto  1899- <br/><br/>
Advertising procedure / 
Otto Kleppner. 
 - 6th ed. 
 - Englewood Cliffs, N.J.:   Prentice-Hall,   [1973].  
 - xvii, 619 p. :  illus., col. plate ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0130180696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1