TY  - BOOK
AU  - Davis,Martyn P.
TI  - The effective use of advertising media: a practical guide 
SN  - 0091429706
U1  - 659.13 21
PY  - 1981///].
CY  - London: 
PB  - Business Books, 
KW  - Advertising media planning
N1  - Includes index
ER  -