Davis, Martyn P. <br/><br/>
The effective use of advertising media :  a practical guide / 
by Martyn P. Davis. 
 - London:   Business Books,   [1981].  
 - xxiv, 322 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0091429706 0091429714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.13