TY  - BOOK
AU  - Broadbent,Simon
AU  - Jacobs,Brian
TI  - Spending advertising money
SN  - 0091559715
U1  - 659.111 21
PY  - 1984///].
CY  - London: 
PB  - Business Books, 
KW  - Advertising
KW  - Costs
KW  - Advertising media planning
KW  - Research
N1  - Includes bibliographical references and index
ER  -