Broadbent, Simon <br/><br/>
Spending advertising money / 
Simon Broadment, Brian Jacobs. 
 - 4th ed. 
 - London:   Business Books,   [1984].  
 - 424 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0091559715 0091559707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Costs<br/>Advertising media planning<br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.111