TY  - BOOK
AU  - Broadbent,Simon
TI  - Spending advertising money: an introduction to media planning, media buying and the uses of media research 
SN  - 022067020X
U1  - 659.111 21
PY  - 1979///].
CY  - [London]: 
PB  - Business Books, 
KW  - Advertising
KW  - Costs
KW  - Advertising media planning
KW  - Research
N1  - Includes bibliographical references and index
ER  -