Broadbent, Simon <br/><br/>
Spending advertising money :  an introduction to media planning, media buying and the uses of media research / 
Simon Broadbent. 
 - 3rd ed. 
 - [London]:   Business Books,   [1979].  
 - xi, 381 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>022067020X 0220670242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Costs<br/>Advertising media planning<br/>Advertising--Research
<br/><br/><label>Dewey Class. No.: </label>659.111