Principles of advertising / 
advisory editor Woodrow Wirsig. 
 - New York:   Pitman,   [1964].  
 - xv, 560 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1