Burton, Philip Ward  1910- <br/><br/>
Advertising copywriting / 
Philip Ward Burton, G. Bowman Kreer. foreword by Leo Burnett. 
 - 2nd ed. 
 - Englewood Cliffs, N.J:   Prentice-Hall,   1962.  
 - x, 484 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy
<br/><br/><label>Dewey Class. No.: </label>659.132