TY  - BOOK
AU  - Runyon,Kenneth E.
TI  - Advertising
SN  - 0675200881
U1  - 659.1 21
PY  - 1984///].
CY  - Columbus, Ohio: 
PB  - C.E. Merrill Pub. Co., 
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -