Runyon, Kenneth E. <br/><br/>
Advertising / 
Kenneth E. Runyon. 
 - 2nd ed. 
 - Columbus, Ohio:   C.E. Merrill Pub. Co.,   [1984].  
 - xiii, 702 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0675200881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1