Schultz, Don E. <br/><br/>
Strategic advertising campaigns / 
Don E. Schultz, Dennis G. Martin. 
 - Chicago, Illiois:   Crain Books,   [1979].  
 - viii, 220 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0872510433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns
<br/><br/><label>Dewey Class. No.: </label>659.113