TY  - BOOK
AU  - Jefkins,Frank William
TI  - Advertising: made simple 
T2  - Made simple
SN  - 0434985546
U1  - 659.1 21
PY  - 1985///].
CY  - London: 
PB  - Heinemann, 
KW  - Advertising
N1  - Includes bibliography and index
ER  -