Jefkins, Frank William <br/><br/>
Advertising :  made simple / 
Frank Jefkins. 
 - 4th ed. 
 - London:   Heinemann,   [1985].  
 - xv, 302 p. ;  21 cm. 
 - Made simple .
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0434985546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1