TY  - BOOK
AU  - Jefkins,Frank William
TI  - Advertising: made simple 
T2  - Made simple books
SN  - 0491003692
U1  - 659.1 21
PY  - 1973///].
CY  - London: 
PB  - W.H. Allen, 
KW  - Advertising
N1  - Includes bibliography and index
ER  -