TY  - BOOK
AU  - Walters,Sherwood George
AU  - Snider,Max D.
AU  - Sweeney,Dennis J.
TI  - Readings in marketing: consumers, policies, functions, commodities, channels, government 
U1  - 658.8 21
PY  - 1962///].
CY  - Cincinnati: 
PB  - South-Western Pub. Co., 
KW  - Marketing
ER  -