TY  - BOOK
AU  - Rogers
ED  - Institute of Marketing
TI  - Business analysis for marketing managers
SN  - 0434917389
U1  - 658.8 21
PY  - 1978///].
CY  - London: 
PB  - Heinemann, 
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliography and index
ER  -