TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing: an introductory text 
SN  - 0333236394
U1  - 658.8 21
PY  - 1979///].
CY  - [London]: 
PB  - Macmillan, 
KW  - Marketing
N1  - Includes bibliography and index
ER  -