Baker, Michael John <br/><br/>
Marketing :  an introductory text / 
Michael J. Baker. 
 - 3rd ed. 
 - [London]:   Macmillan,   [1979].  
 - xxiv, 488 p. ;  23 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0333236394 0333236408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8