TY  - BOOK
AU  - Wilmshurst,John
ED  - CAM Foundation
ED  - Institute of Marketing
TI  - The fundamentals and practice of marketing
SN  - 0434922633
U1  - 658.8 21
CY  - London: 
PB  - Heinemann. 
KW  - Marketing
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation."; Includes bibliographies and index
ER  -