Wilmshurst, John <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst. 
 - London:   Heinemann.  
 - vii, 213 p. :  ill. ;  23 cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation." 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0434922633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8