Willsmer, Ray L.  1930- <br/><br/>
The basic arts of marketing / 
Ray L. Willsmer. 
 - 2nd ed. 
 - London:   Business Books,   [1984].  
 - x, 272 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>009164061X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8