TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing: theory and practice 
T2  - Macmillan studies in marketing management
SN  - 0333198204
U1  - 658.8 21
PY  - 1976///].
CY  - [London]: 
PB  - Macmillan, 
KW  - Marketing
N1  - Includes bibliographies and index
ER  -