Marketing :  theory and practice / 
edited by Michael J. Baker. 
 - [London]:   Macmillan,   [1976].  
 - x, 177 p. :  ill. ;  23 cm. 
 - Macmillan studies in marketing management .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0333198204 0333198212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8