TY  - BOOK
AU  - Enis,Ben M.
AU  - Cox,Keith Kohn
TI  - Marketing classics: a selection of influential articles 
SN  - 0205116450
U1  - 658.8 21
PY  - 1988///].
CY  - Boston: 
PB  - Allyn and Bacon, 
KW  - Marketing
N1  - Includes bibliographies and index
ER  -