Marketing classics :  a selection of influential articles / 
Ben M. Enis, Keith K. Cox. 
 - 6th ed. 
 - Boston:   Allyn and Bacon,   [1988].  
 - xii, 544 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0205116450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8