TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing: a behavioural analysis 
SN  - 0070840539
U1  - 658.8342 21
PY  - 1975///].
CY  - London: 
PB  - McGraw Hill, 
KW  - Consumers
KW  - Marketing
KW  - Motivation research (Marketing)
N1  - Includes bibliographies and index
ER  -