Chisnall, Peter M. <br/><br/>
Marketing :  a behavioural analysis / 
Peter M. Chisnall. 
 - London:   McGraw Hill,   [1975].  
 - 328 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070840539 0070840547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Marketing<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342