TY  - BOOK
AU  - Halliburton,Chris
AU  - Hünerberg,Reinhard
TI  - European marketing: readings and cases 
SN  - 020163189X
U1  - 658.80094 21
PY  - 1996///].
CY  - Harlow: 
PB  - Addison-Wesley, 
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references
ER  -