European marketing :  readings and cases / 
Chris Halliburton, Reinhard Hünerberg. 
 - Harlow:   Addison-Wesley,   [1996].  
 - xxi, 489 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>020163189X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Europe<br/>Marketing--Case studies--Europe
<br/><br/><label>Dewey Class. No.: </label>658.80094