TY  - BOOK
AU  - McNeal,James U.
TI  - Dimensions of consumer behavior / 
U1  - 658.8342 21
PY  - 1969///].
CY  - New York: 
PB  - Appleton-Century-Crofts, 
KW  - Consumers
KW  - United States
KW  - Consumption (Economics)
KW  - Market surveys
N1  - Includes bibliography
ER  -