TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Consumer behavior and marketing strategy
T2  - The Irwin series in marketing
SN  - 0256139040
U1  - 658.8342 21
PY  - 1996///].
CY  - Chicago: 
PB  - Irwin, 
KW  - Consumer behavior
KW  - Marketing
N1  - Peter, J. Paul. Consumer behavior; Includes bibliographical references and indexes
ER  -