Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter, Jerry C. Olson. 
 - 4th ed. 
 - Chicago:   Irwin,   [1996].  
 - xxvii, 738 p. :  ill. (some col.) ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/> Peter, J. Paul. Consumer behavior. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256139040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342