Lilien, Gary L.  1946- <br/><br/>
Marketing research :  marketing engineering applications / 
Gary L. Lilien, Arvind Rangaswamy. 
 - Reading, Massachusetts:   Addison-Wesley,   [1999].  
 - vii, 150 p. :  ill. ;  26 cm.  +1 computer laser optical disc. 
<br/><br/> Disc in pocket inside front cover. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0321046471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Computer programs
<br/><br/><label>Dewey Class. No.: </label>658.83