TY  - BOOK
AU  - Adler,Max Kurt
TI  - Leading cases in market research
SN  - 0220668841
U1  - 658.83 21
PY  - 1971///].
CY  - London: 
PB  - Business Books, 
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -