Leading cases in market research / 
edited by Max K. Adler. 
 - London:   Business Books,   [1971].  
 - ix, 211 p. :  ill., forms ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0220668841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83