TY  - BOOK
AU  - Crimp,Margaret
TI  - The marketing research process
SN  - 0135577101
U1  - 658.83 21
PY  - 1981///].
CY  - Englewood Cliffs: , London
PB  - Prentice-Hall, 
KW  - Marketing management
KW  - Marketing research
N1  - Includes bibliography and index
ER  -