Marketing research :  selected readings / 
edited by Joseph Seibert & Gorden Wills. 
 - [Harmondsworth]:   Penguin,   [1972].  
 - 392 p. :  ill. ;  19 cm. 
 - Penguin modern management readings .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0140801251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83