TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030055326
U1  - 658.83 21
PY  - 1987///].
CY  - Chicago: 
PB  - Dryden Press, 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -